A custom business email address is an email address based on your domain name. It’s the second most important thing for the online existence of any business, after the website. Though you can always use a free and generic email address for your business, a custom address looks more professional and boosts customer trust.
Here is a sample.
Assume the contact email of a business with the domain businessname.com is contactbusinessname@gmail.com. Though there is nothing wrong with this email, it doesn’t look professional and trustworthy because anyone can make such an email address for free.
On the other side, if the email address is a custom one, like contact@businessname.com, it absolutely looks more professional. Moreover, customers can be confident that this email is associated with the related website.
Even if you are a small business, you should never skip to owning a custom business email address. There are tons of advantages of having one, and it doesn’t cost that much at all. Besides, the advantages absolutely outweigh the cost you need to spend.
In this article, we’ll clarify the ten advantages of having a custom business email address.
1. Custom email address makes your business seem professional
Visualize getting your purchase receipt from an @yahoo.com email address. What feelings will it give you about the online shop which mailed you that email?
The primary reason for having a custom email address is to make your business look more professional in online contacts. You don’t even need to be an online store. Even standard websites need to send many emails to potential customers and visitors to send announcements, newsletters, or standard replies.
No point how small your business is, people have come to expect companies to have custom emails. Of course, you can keep using generic emails to reach your customers, but that clearly looks a lot less professional.
2. It enhances the trustworthiness of your business
Generic email addresses make a huge risk for your business because anyone can open a similar-looking generic email that your business has and use it to deceive your customers. For example, assume you send emails to your subscribers using yourbusinesname@gmail.com. Anyone with negative intentions can open a matching email and act to be you.
When you have a custom email, it’s tied to your domain name. No one can have a @yourbusinessname.com email except you. This indicates your customers can trust these emails smoothly, and you can also be confident that no one else will be able to copy your email addresses.
3. It creates it extremely effortless to handle multiple email channels
A standard business usually has different email addresses for sales, support, marketing, etc. Having a custom email makes it extremely effortless to create and manage email addresses like sales@businessname.com, marketing@businessname.com, and so on. Separating emails like this has become a common practice, and customers can easily recognize these email addresses.
Though you can also create these emails using a generic email service, managing these will be significantly difficult. Plus, as mentioned before, customers will hardly trust important emails coming from a generic address instead of a professional one.
4. You will have better control over your email addresses
When an employee leaves your business, you will have no control over their personal email addresses. But if you use business emails for all your employees, you can easily retain and transfer all data from their emails. This is important for any business because an employee will often have access to sensitive data and connections via their email.
5. It helps in your marketing effort
Custom emails are extremely important when it comes to marketing. First of all, you can’t expect to communicate with other businesses or marketing channels using a generic free email address and get a good footmark.
Marketing emails must come from your domain email. In fact, many people won’t even think your email is worth believing if you are sending it from addresses like @gmail.com. Most marketers are usually overfilled with emails every day. If you don’t have a custom email to start with, you are already way behind your competitors.
6. You can deliver individual email addresses to your employees
While operating a business, you will often require your employees to manage a lot of contacts. Delivering each of your employees an individual email address connected to your domain name creates it extremely comfortable to let them use the address independently while you have overall authority.
Plus, custom email addresses also help the receivers to be sure that the email is arriving from one of your employees. Allowing employees to use their personal email addresses in company communication possesses a lot of risks.
7. Custom email addresses deliver better protection
Allowing employees to use their generic personal emails for company objectives poses a heavy risk to your business. Even if your employees have the best purposes, it’s common for private email accounts to get hacked. This can not only compromise critical business information but also cause serious troubles in your ongoing communications.
When you deliver custom email addresses, your employees are assumed to use them only in the office. This decreases the risk and chance of disclosure. Also, with you in authority, you can consistently observe or close an email address if you presume any safety risk.
8. You can decrease the chance of being marked as spam
Using a free generic email address to reach out to your customers has another downside. Your email may be labeled as spam, and this can happen even if you are sending legit emails. Imagine sending an invoice and getting no reply from your customer only because your email moved into their spam folder.
Using business domain emails decreases the possibility of your emails being labeled as spam. As your business expands and you begin dealing with hundreds of emails every day, it is extremely important to confirm that your receivers get all of your emails right in their inbox.
9. The advantages of custom domain emails outweigh the cost
Custom domain emails don’t cost much, and the benefits absolutely outweigh the cost. For only a small monthly fee, you get a lot out of it. On the other hand, the drawbacks of using a free email address for business purposes can give rise to many issues, eventually incurring more costs and potential loss of prestige for your company. If you consider how custom email saves you from all these drawbacks, it has even more value for the money.
10. It’s very easy to get custom domain emails
If you have a website, then getting custom domain emails is super easy. Once the setup is done, you can use your domain emails just like you use your regular personal email account. If you need help with the initial set-up or require some quick training, you can always contact your web design or online marketing agency. ANT Web Services delivers total set-up and supervision of custom domain emails. Feel free to contact our professionals for acquiring your custom business emails in no time.
Conclusion
Custom business emails have become an important part of the online existence of any business. Don’t make the mistake of bypassing setting it properly when your website goes live. The more you postpone, the more problematic it will get to push all your communications to the custom email address. Even if your business is small or you are not selling any product online, having a business email connected to your website will deliver you a great return on investment.
